Committed to Performance

MRG is committed to the successful execution of your program. As part of our commitment, MRG works closely with our clients to continually streamline and enhance our service delivery. This approach to client service has allowed MRG to generate over 80% of its revenue through ongoing or repeat clients.

 

Case Study #1

A large OTC company knew they were missing out on numerous incremental sales opportunities with the smaller volume and geographically remote retailers. Traditional sales coverage had proven to be ineffective. MRG was contracted to provide store level awareness through telemarketing. During a 12 month period MRG's services returned an 853% ROI.

Period # of Stores # of Orders Total Units Total Sales Sales ROI

Aug

470

86

16,786

$91,209

1190.2%

Dec

694

154

13,982

$50,164

599.7%

Mar

965

138

21,523

$88,015

848.1%

July

940

137

15,635

$81,296

813.8%

Total

3,069

515

67,926

$310,684

853.6%

 

Case Study #2

A multinational pharmaceutical company's new product launch required contacting every retail pharmacy in Canada in a limited time frame after NOC. MRG was selected to accomplish the objective and achieved 40% distribution at retail within 10 days.

Region # of Stores # of Orders Closure Rate Sales ROI

East

491

226

46.0%

Quebec

1,276

447

35.0%

Ontario

1,667

765

45.9%

West

1,667

622

37.3%

Total

5,101

2,060

40.4%

283.8%

 

*Although the above examples are based on actual results, individual program performance may vary.